THE VU PRODUCTS

All articles that we offer are provided with the official VU logo.

The VU logo is characteristic of the identity of VU Amsterdam. It depicts the griffin, a mythical creature with the good qualities of a lion, an eagle and a horse. The different animals reference the different fields of science, which is stylistically expressed in a ‘classically’ designed body (the arts), ‘mathematically’ designed head (STEM) and ‘freely’ drawn wings (humanities). The griffin is looking back—it is aware of tradition. By virtue of its experience, it has both feet on the ground. It combines this with a big leap of the imagination.